Territoriality
Every formula features extract of Montepulciano d'Abruzzo wine.
Our story
Mo' stò here.
And I take care of myself.
Mo'Stò was born in the heart of Abruzzo, from the meeting of a mother and a daughter, Marina and Lisa, and the desire to transform our region's winemaking tradition into a conscious beauty ritual.
An example of circular economy that brings value to the by-products of grape processing.
The name
Between must and dialect
Mo'Stò is a quintessentially Abruzzese wordplay: "mosto" evokes the essence of wine — roots and beneficial molecules — while "mo' stò" in dialect means "I am here now, I take my space".
It's an invitation to slow down, to pause, to dedicate yourself to your own wellbeing. Because self-care is an act of self-love.
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It all starts with wine. With the beneficial molecules it carries.
With our land.
Our values
Seven pillars, one vision
Circular economy
We rescue grape seeds — by-products of winemaking — to extract a precious oil.
Sustainability
Low-impact materials, carefully chosen to reduce our footprint.
Innovation
Tradition meets scientific research across our packaging, graphics and naming.
Awareness
Skincare is prevention. We commit to informing, not just selling.
Inclusion
Mo'Stò is for everyone, indistinctly. A universal message.
Passion
It drives us every day, in every decision. The same passion we put into every product.
About us
Marina & Lisa
Mother and daughter, two generations united in the dream of bringing their land into the world. Mo'Stò is their tribute to a territory, a ritual, a mindful way to take care of oneself.
Lisa Panico is the founder. Marina is her mother, the root, the voice of experience. Together they believed in this project deeply enough to make it real.
Where we're born
Penne, Abruzzo
Contrada Portacaldaia 33, in the heart of the Pescara province.
An ancient land where viticulture has been passed down for generations.