Active wine water: the hidden skincare secret in Abruzzo's vineyards
An aqueous extract from Montepulciano d'Abruzzo grapes, rich in polyphenols, resveratrol, and anthocyanins. Bioactives that combat cellular aging and protect the skin from free radicals. The story of an ingredient that speaks of territory, science, and beauty.
Active wine water is one of the pillars of new Italian skincare. An aqueous extract obtained from Montepulciano d'Abruzzo grapes, it is rich in polyphenols, resveratrol, and anthocyanins — bioactive substances that make it a precious ally against cellular aging. A complete guide to understanding what it is, how it is produced, and why it really works on the skin.
What is active wine water
Active wine water is an aqueous extract obtained from grapes, particularly from the pomace and seeds (grape seeds) of winemaking. Unlike wine, it is alcohol-free but retains the intact matrix of natural active ingredients present in grapes: polyphenols, resveratrol, anthocyanins, and vitamins.
The term "active" refers to the bioavailability of these molecules, which are extracted while maintaining their bioactive profile intact, to then be formulated into cosmetics.
Where it comes from: Montepulciano d'Abruzzo
Montepulciano d'Abruzzo is one of the most beloved Italian red wines in the world. Its grapes are particularly rich in polyphenols thanks to the region's microclimate and soils. It is precisely from these grapes that Mo'Stò obtains its active wine water, bringing a century of Abruzzese winemaking knowledge to skincare.
Penne (PE), in the heart of the province of Pescara, is home to the laboratory. Here, where viticulture has been handed down for generations, an ingredient that is both tradition and innovation is born.
The active ingredients: polyphenols, resveratrol, and anthocyanins
Polyphenols
Polyphenols are a vast family of molecules present in many plants, but particularly concentrated in grapes. Their main function is antioxidant: they neutralize free radicals, responsible for oxidative stress that leads to aging, loss of elasticity, and spots.
Resveratrol
Resveratrol is the star of wine polyphenols. Scientific studies have shown that it has the following properties:
- Antioxidant: protects skin collagen from degradation.
- Anti-inflammatory: useful for reactive or stressed skin.
- Anti-aging: stimulates type I collagen synthesis.
- Photoprotective: helps counteract UV damage (does not replace SPF, but enhances it).
Anthocyanins
Anthocyanins give grapes their red-violet color. In addition to their antioxidant effect, they improve skin microcirculation, giving the skin a brighter and more even tone.
What active wine water does for the skin
1. Protects against free radicals
Free radicals are unstable molecules produced by pollution, smoking, UV rays, and stress. They damage collagen and elastin, accelerating aging. Active wine water provides the skin with an army of antioxidants to neutralize them.
2. Improves tone
By stimulating microcirculation and regulating sebum production, it gives the skin a more toned and fresh appearance.
3. Deeply hydrates
Active water is a hydrating matrix that combines perfectly with other active ingredients like hyaluronic acid, enhancing its effect.
4. Soothes and calms
The anti-inflammatory properties of polyphenols make wine water suitable for sensitive and reddened skin.
5. Improves microcirculation
Anthocyanins and procyanidins strengthen skin capillaries. Result: less couperose, brighter skin.
Active wine water in Mo'Stò products
All Mo'Stò formulations contain active Abruzzo wine water as a key ingredient:
- The Proserum facial serum combines it with low and medium molecular weight hyaluronic acid, lifting algae extract, and an anti-pollution complex.
- The Nonsecca anti-aging cream adds a blend of hyaluronic acids and organic Damask rose water.
- The Bae lip balms and Delulu scrubs use its antioxidant effect for plumped and protected lips.
The 7 rules of Mo'Stò
Active wine water is the first of the brand's 7 pillars: territoriality, circular economy, sustainability, innovation, awareness, inclusion, passion. Skincare that starts from its roots to speak to the world.
FAQ — Frequently Asked Questions
Does active wine water contain alcohol?
No. It is an aqueous extract, completely alcohol-free. Safe for all skin types.
Is it also suitable for sensitive skin?
Yes. Polyphenols have soothing properties, and active water is well tolerated even by reactive skin. Mo'Stò formulations are dermatologically tested.
Can it be used during pregnancy?
Yes, active wine water is considered safe. For specific formulations, always check the complete INCI or ask your dermatologist.
From what age can it be used?
The antioxidant effect is beneficial at all ages. The anti-aging line is particularly recommended from 30 years old and up, but it can also be used earlier as a preventive treatment.
Conscious skincare, part of a conscious lifestyle. Mo'stò here. And I take care of myself.
